Job Details

We are seeking a driven and versatile Marketing Generalist to join our clients team. The ideal candidate will have a well-rounded skill set in various areas of marketing, including content creation, market research, and campaign execution. This role requires a creative thinker who can manage multiple projects, drive brand awareness, and support overall business objectives.

This role is hybrid in the Ocala, FL area.

Key Responsibilities:

• Content Creation & Management:
• Develop engaging content for social media, email campaigns, blogs, and websites.
• Digital Marketing:
• Manage and grow the company's presence on web & social media platforms
• Campaign Management:
• Plan, execute, and measure the success of marketing campaigns across multiple channels.
• Develop and manage email marketing campaigns, ensuring high engagement rates.
• Market Research & Analysis:
• Conduct market research to identify new opportunities and trends.
• Analyze competitor activity and industry trends to inform marketing strategies.
• Brand Management:
• Ensure brand consistency across all marketing channels and communications.
• Develop and enforce brand guidelines.
• Event Coordination:
• Plan and execute marketing events such as trade shows, webinars, and product launches.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in a marketing role (generalist experience preferred).
• Strong understanding of the Adobe suite
• Ability to work both independently and collaboratively in a fast-paced environment.